B
B2B Exchanges:
Online market places where businesses can offer specific companies products or services at discounted prices, products or services through an auction, and buyers can receive tentative bids. The most successful B2B exchanges are with products that can be easily interchanged. It is predicted, however, that more services will begin to be offered through these exchanges which could include the fieldwork for market research.
Baby Boom:
Currently America’s largest generation consisting of Americans born after World War II (1946-1964).
Baby Boomlet:
Children of baby boomers that lead to the peak of births from 1977 to the present.
Baby Bust:
The generation referred to as "generation X" when birth rates were dramatically lowered from 1965-1976.
Back Checking:
The respondents is contacted after the research and questioned about the interview and the interviewer. This process authenticates the collected data by ensuring responses were provided by the actual respondent.
Back Room:
Researchers use this room to listen and observe qualitative research and the room is hidden from the observed focus groups by a one-way mirror. Can also be referred to as an observation or viewing room.
Back to Back Focus Groups:
This research method ushers a focus group immediately into another session upon conclusion of the first session.
Balanced Incomplete Block (BIB):
A testing procedure designed to rotate multiple products or items in an experiment.
Balanced Scales:
This is the column data set in a cross tab computer table.
Banner Point:
These are descriptive vertical headings of data breakouts.
Base:
The number used to compute percentages in a table.
Baseline Market Segmentation Study:
The first segmentation study conducted by an organization which will act as the initial state of the segment and will be compared to future studies.
Basic Research:
Research conducted to gain knowledge as opposed to research aimed to solve specific problems.
Bayesian Statistics:
Probability calculations that are derived from statistics which include both previous knowledge as well as accumulated experience.
Before and After with a Control Group:
Pre and post experiment measuring of subjects in each group (experimental and control).
Behavioral Component of Attitude:
A consumer’s reaction, both mental and physical, toward a product or event.
Benchmark:
An existing source used as a target to compare to a similar project or product.
Benefit Segmentation:
These are specific subsets of a population based upon their needs and desires rather than on lifestyle of demographic measurements.
Bernoulli Response Variables:
Responses that consist require the choice of one out of two possibilities. Examples would be yes/no or on/off questions.
Bias:
A misrepresentation of the population from the taken sample. Question wording, data entry, interviewing techniques, and a non-representative sample can all cause biases.
Biased Sample:
The research sample contains inequal unit proportions to the population unit of interest.
Bimodal:
A two-peaked frequency curve distribution. A mode consists of a single peak.
Binomial Experiment:
A study that independently draws from the Bemoulli population to create a sequence of trials.
Bipolar Scale:
A measuring tool spanning two negative points at opposite ends of the spectrum with an ideal situation placed in the middle. Examples include soft/hard, too spicy/too bland.
Birth Rate:
A population measurement noting the births in a year for every 1,000 in the population.
Bivariate Data Set:
An experiment where units are subject to be tested on two different variables.
Bivariate Regression Analysis:
A linear regression line created to determine the strength of the relationship of two variables, an independent and dependent variable.
Bivariate Techniques:
Multiple statistical strategies to analyze how two variables relate to one another.
Blind Study:
The brand or product is hidden from the respondent during the testing.
Block Numbering Area (BNA):
Small divisions of non-metropolitan counties for which statistics are held for grouping and numbering.
Blocked Calls:
Incoming telephone calls that do not go through to the receiver, but are stopped by a busy signal upon dialing the number.
Blocks:
Defined by the Census as a piece of land that is equal in size to a city block.
Boundary:
The perimeter that defines the market area that is being researched.
Boundary Files:
Physical features that border a market area and can be recognized by a computer.
Box Plot:
A visual tool used to graph the data and exposed outliers.
Brand:
The physical attributes of a product or service, together with the beliefs and expectations surrounding it. A unique combination which the name or logo of the product or service should evoke in the mind of the audience.
Brand Associations:
Consumer opinions of brand that are generally exposed and analyzed by qualitative research.
Brand Equity:
A company’s level of awareness as well as consumer goodwill determined by consumer’s views of company brand and/or products.
Brand Extension:
The development of new products to be marketed under an existing brand name.
Brand Impact:
A technique used to measure the effectiveness of advertising.
Brand Switching:
A consumer that purchases multiple brands of a product. For example, a consumer that purchases Pepsi one week and Coke the next week.
Brand Value:
The value which a brand would be given if represented on a company balance sheet.
Break Off:
The respondent decides to terminate the research interview before completion. This is more common for self-administered surveys than it is with research conducted by an actual interviewer.
Bricks and Mortar:
A company which requires consumers to travel to a physical location in order to have access to the company’s products or services. Companies that also operate online are often called clicks and mortar companies. Pure plays refer to companies that exist solely on the Internet.
Briefing:
A discussion between a client and the assigned researcher designed to find the most efficient research methodology for the client’s needs.
Bulletin Board Groups:
Online qualitative research that communicates with group members through a message board. Questions or tasks are posted by a moderator and the members access the site and respond to the moderator’s promptings. Net-MR Software Suite provides bulletin board market research solutions.
Business Intelligence:
Information considered for company planning, strategy and decision making. Business Intelligence relies upon data analytic tools and data mining solutions.
Business to Business (B2B):
Refers to the buyer and seller of a product or service. This market consists of a business selling its product or service to another business instead of selling to consumers. Specific market research is conducted with businesses to meet B2B needs.
Business to Consumer (B2C):
Describes the market of a business selling a product or service to a consumer. To service B2C markets, consumers are studied in market research.
Buying Behavior:
A process buyers go through when deciding whether or not to purchase goods or services. Buying behavior can be influenced by a variety of external factors and motivations, including marketing activity.
Buying Intent:
A technique used to measure the level of which a participant intents to buy a particular product.
Online market places where businesses can offer specific companies products or services at discounted prices, products or services through an auction, and buyers can receive tentative bids. The most successful B2B exchanges are with products that can be easily interchanged. It is predicted, however, that more services will begin to be offered through these exchanges which could include the fieldwork for market research.
Baby Boom:
Currently America’s largest generation consisting of Americans born after World War II (1946-1964).
Baby Boomlet:
Children of baby boomers that lead to the peak of births from 1977 to the present.
Baby Bust:
The generation referred to as "generation X" when birth rates were dramatically lowered from 1965-1976.
Back Checking:
The respondents is contacted after the research and questioned about the interview and the interviewer. This process authenticates the collected data by ensuring responses were provided by the actual respondent.
Back Room:
Researchers use this room to listen and observe qualitative research and the room is hidden from the observed focus groups by a one-way mirror. Can also be referred to as an observation or viewing room.
Back to Back Focus Groups:
This research method ushers a focus group immediately into another session upon conclusion of the first session.
Balanced Incomplete Block (BIB):
A testing procedure designed to rotate multiple products or items in an experiment.
Balanced Scales:
This is the column data set in a cross tab computer table.
Banner Point:
These are descriptive vertical headings of data breakouts.
Base:
The number used to compute percentages in a table.
Baseline Market Segmentation Study:
The first segmentation study conducted by an organization which will act as the initial state of the segment and will be compared to future studies.
Basic Research:
Research conducted to gain knowledge as opposed to research aimed to solve specific problems.
Bayesian Statistics:
Probability calculations that are derived from statistics which include both previous knowledge as well as accumulated experience.
Before and After with a Control Group:
Pre and post experiment measuring of subjects in each group (experimental and control).
Behavioral Component of Attitude:
A consumer’s reaction, both mental and physical, toward a product or event.
Benchmark:
An existing source used as a target to compare to a similar project or product.
Benefit Segmentation:
These are specific subsets of a population based upon their needs and desires rather than on lifestyle of demographic measurements.
Bernoulli Response Variables:
Responses that consist require the choice of one out of two possibilities. Examples would be yes/no or on/off questions.
Bias:
A misrepresentation of the population from the taken sample. Question wording, data entry, interviewing techniques, and a non-representative sample can all cause biases.
Biased Sample:
The research sample contains inequal unit proportions to the population unit of interest.
Bimodal:
A two-peaked frequency curve distribution. A mode consists of a single peak.
Binomial Experiment:
A study that independently draws from the Bemoulli population to create a sequence of trials.
Bipolar Scale:
A measuring tool spanning two negative points at opposite ends of the spectrum with an ideal situation placed in the middle. Examples include soft/hard, too spicy/too bland.
Birth Rate:
A population measurement noting the births in a year for every 1,000 in the population.
Bivariate Data Set:
An experiment where units are subject to be tested on two different variables.
Bivariate Regression Analysis:
A linear regression line created to determine the strength of the relationship of two variables, an independent and dependent variable.
Bivariate Techniques:
Multiple statistical strategies to analyze how two variables relate to one another.
Blind Study:
The brand or product is hidden from the respondent during the testing.
Block Numbering Area (BNA):
Small divisions of non-metropolitan counties for which statistics are held for grouping and numbering.
Blocked Calls:
Incoming telephone calls that do not go through to the receiver, but are stopped by a busy signal upon dialing the number.
Blocks:
Defined by the Census as a piece of land that is equal in size to a city block.
Boundary:
The perimeter that defines the market area that is being researched.
Boundary Files:
Physical features that border a market area and can be recognized by a computer.
Box Plot:
A visual tool used to graph the data and exposed outliers.
Brand:
The physical attributes of a product or service, together with the beliefs and expectations surrounding it. A unique combination which the name or logo of the product or service should evoke in the mind of the audience.
Brand Associations:
Consumer opinions of brand that are generally exposed and analyzed by qualitative research.
Brand Equity:
A company’s level of awareness as well as consumer goodwill determined by consumer’s views of company brand and/or products.
Brand Extension:
The development of new products to be marketed under an existing brand name.
Brand Impact:
A technique used to measure the effectiveness of advertising.
Brand Switching:
A consumer that purchases multiple brands of a product. For example, a consumer that purchases Pepsi one week and Coke the next week.
Brand Value:
The value which a brand would be given if represented on a company balance sheet.
Break Off:
The respondent decides to terminate the research interview before completion. This is more common for self-administered surveys than it is with research conducted by an actual interviewer.
Bricks and Mortar:
A company which requires consumers to travel to a physical location in order to have access to the company’s products or services. Companies that also operate online are often called clicks and mortar companies. Pure plays refer to companies that exist solely on the Internet.
Briefing:
A discussion between a client and the assigned researcher designed to find the most efficient research methodology for the client’s needs.
Bulletin Board Groups:
Online qualitative research that communicates with group members through a message board. Questions or tasks are posted by a moderator and the members access the site and respond to the moderator’s promptings. Net-MR Software Suite provides bulletin board market research solutions.
Business Intelligence:
Information considered for company planning, strategy and decision making. Business Intelligence relies upon data analytic tools and data mining solutions.
Business to Business (B2B):
Refers to the buyer and seller of a product or service. This market consists of a business selling its product or service to another business instead of selling to consumers. Specific market research is conducted with businesses to meet B2B needs.
Business to Consumer (B2C):
Describes the market of a business selling a product or service to a consumer. To service B2C markets, consumers are studied in market research.
Buying Behavior:
A process buyers go through when deciding whether or not to purchase goods or services. Buying behavior can be influenced by a variety of external factors and motivations, including marketing activity.
Buying Intent:
A technique used to measure the level of which a participant intents to buy a particular product.
