G
Geocoding:
Physical addresses are segmented by county, MSA, and postal route in order to compare them with information about the demographics and psychographics of those geographies. Geocoding is integral to demographically-enhanced mailing lists and cluster analysis.
Geodemographic Segmentation System:
A multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics.
Geodemographics:
An analysis technique combining geographic and demographic variables.
Geodemography:
The study of population characteristics set within a spatial context.
Geographic Information System:
A business tool for interpreting data that consists of a demographic database, digitized maps, a computer and software.
Geographics:
Subdividing a list based on geographic or political subdivisions
Geometric Study Area:
A market site in the shape of a concentric circle or polygon that is to be analyzed.
Graphic Rating Scales:
Graphic continuums anchored by two extremes presented to respondents for evaluation of a concept or object.
Grid:
A graphic provided to focus group respondents in conceptual mapping and attitudinal scaling exercises.
Grid Test:
A means of testing more than one variable at a time.
Gross Income:
The total amount of money people have before taxes.
Group Dynamics:
Group interaction. An effective moderator can enable group dynamics to promote a beneficial discussion, as well as minimize the potentially negative effects of group dynamics.
Group Interview:
A qualitative research technique involving a discussion with a group of respondents, led by a moderator. Otherwise known as focus groups, group discussions, panels, and group depth interviews.
Growth Rate:
The total increase or decrease in a population during a given period divided by the average population in that period.
GMI (Global Marketing Insite, Inc.):
GMI offers an integrated platform of powerful online market research tools that includes online survey software, online panel management, data analysis software, survey programming services and more.
Net-MR, GMI’s online market research software suite, integrates panel management, project management, mixed-mode data collection, data processing, analysis and reporting into a single solution that enables our clients to more efficiently conduct market research. Research Analyzer and Enterprise Research Management are enterprise-installed.
GMI’s software tools are enhanced by direct access to GMI’s online global panel, which is active in over 200 countries and territories, as well as by the GMI Service Bureau, your global market research outsourcing solution.
Guesstimate Questionnaire:
Individuals are requested to guess the outcome of the research results. Those predictions are then compared to the actual results of the survey to assess how closely perceptions match reality.
Physical addresses are segmented by county, MSA, and postal route in order to compare them with information about the demographics and psychographics of those geographies. Geocoding is integral to demographically-enhanced mailing lists and cluster analysis.
Geodemographic Segmentation System:
A multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics.
Geodemographics:
An analysis technique combining geographic and demographic variables.
Geodemography:
The study of population characteristics set within a spatial context.
Geographic Information System:
A business tool for interpreting data that consists of a demographic database, digitized maps, a computer and software.
Geographics:
Subdividing a list based on geographic or political subdivisions
Geometric Study Area:
A market site in the shape of a concentric circle or polygon that is to be analyzed.
Graphic Rating Scales:
Graphic continuums anchored by two extremes presented to respondents for evaluation of a concept or object.
Grid:
A graphic provided to focus group respondents in conceptual mapping and attitudinal scaling exercises.
Grid Test:
A means of testing more than one variable at a time.
Gross Income:
The total amount of money people have before taxes.
Group Dynamics:
Group interaction. An effective moderator can enable group dynamics to promote a beneficial discussion, as well as minimize the potentially negative effects of group dynamics.
Group Interview:
A qualitative research technique involving a discussion with a group of respondents, led by a moderator. Otherwise known as focus groups, group discussions, panels, and group depth interviews.
Growth Rate:
The total increase or decrease in a population during a given period divided by the average population in that period.
GMI (Global Marketing Insite, Inc.):
GMI offers an integrated platform of powerful online market research tools that includes online survey software, online panel management, data analysis software, survey programming services and more.
Net-MR, GMI’s online market research software suite, integrates panel management, project management, mixed-mode data collection, data processing, analysis and reporting into a single solution that enables our clients to more efficiently conduct market research. Research Analyzer and Enterprise Research Management are enterprise-installed.
GMI’s software tools are enhanced by direct access to GMI’s online global panel, which is active in over 200 countries and territories, as well as by the GMI Service Bureau, your global market research outsourcing solution.
Guesstimate Questionnaire:
Individuals are requested to guess the outcome of the research results. Those predictions are then compared to the actual results of the survey to assess how closely perceptions match reality.
