Q
Q-Sorting:
A ranking process using card sorts.
Q-Spread:
A measurement taken to see the difference between sample quartiles one and three.
Qualified Respondent:
The respondent meets the requirements for inclusion in the sample.
Qualifying Questions:
These questions are used to determine whether or not a potential respondent is qualified to proceed with the research interview or survey.
Qualitative:
Research conducted that cannot be quantified or analyzed quantitatively. Qualitative data requires subjective analysis as it is not collected empirically. Focus groups, interviews, and open-ended questions are all forms of qualitative research.
Qualitative Variable:
A result that cannot be quantified but rather belongs to a category or classification. Marital status, sex, and occupation are examples.
Quantitative Research:
Research performed in search of empirical evaluations explaining consumer attitudes, behavior, and/or performance. Conducted to forecast numerical measurements of product acceptance and consumer purchase intents.
Quantitative Variable:
Variables that already exist as numbers or variables that are continuous or discreet. Age, weight, and income are all examples.
Quartiles:
The four quarters in an observation distribution that each identify 25% of the observations.
Quasi-Experiments:
A study that cannot be assigned to a respondent at random due to the need of a pre-existing condition or a lack of control for scheduling.
Query:
A search function within a database designed to find the answer to a question.
Questionnaire:
A group of carefully worded questions that, with consumer responses, would aid researchers in achieving necessary data to fulfill research objectives.
Quota:
The required number of units.
Quota Sample:
A sample requiring a set number of respondents that possess specific and identified characteristics. The sample is not random because of the specificity of the target respondents.
A ranking process using card sorts.
Q-Spread:
A measurement taken to see the difference between sample quartiles one and three.
Qualified Respondent:
The respondent meets the requirements for inclusion in the sample.
Qualifying Questions:
These questions are used to determine whether or not a potential respondent is qualified to proceed with the research interview or survey.
Qualitative:
Research conducted that cannot be quantified or analyzed quantitatively. Qualitative data requires subjective analysis as it is not collected empirically. Focus groups, interviews, and open-ended questions are all forms of qualitative research.
Qualitative Variable:
A result that cannot be quantified but rather belongs to a category or classification. Marital status, sex, and occupation are examples.
Quantitative Research:
Research performed in search of empirical evaluations explaining consumer attitudes, behavior, and/or performance. Conducted to forecast numerical measurements of product acceptance and consumer purchase intents.
Quantitative Variable:
Variables that already exist as numbers or variables that are continuous or discreet. Age, weight, and income are all examples.
Quartiles:
The four quarters in an observation distribution that each identify 25% of the observations.
Quasi-Experiments:
A study that cannot be assigned to a respondent at random due to the need of a pre-existing condition or a lack of control for scheduling.
Query:
A search function within a database designed to find the answer to a question.
Questionnaire:
A group of carefully worded questions that, with consumer responses, would aid researchers in achieving necessary data to fulfill research objectives.
Quota:
The required number of units.
Quota Sample:
A sample requiring a set number of respondents that possess specific and identified characteristics. The sample is not random because of the specificity of the target respondents.
