V
Validation:
A survey integrity safeguard where the respondent is contacted to confirm their survey responses.
Validity:
Validity questions whether the research measured what it was actually intended to measure.
Variability:
The difference among scores. The variability of scores in a sample is known as the standard deviation.
Variable:
A quantity with an assigned value that may change during research.
Variance:
Variance measures the dispersion of a variable about its mean. The formula for calculating variance is the sum of the difference between the observed value and the mean value divided by the sample size.
Verbatim:
Transcribing or recording the provided responses of the respondent in their exact words.
Verified Data:
This method ensures data entry accuracy by entering the data multiple times.
Verifying 100%:
This is the process of dual data entry and comparing both data sets for anomalies.
Video Focus Groups:
The ability to conduct real time focus groups with participants situated at different physical locations using video technology.
Viewing Room:
A room where researchers observe a focus group through a one way mirror.
Viral Marketing:
The effective way or advertising or producing brand exposure through social networks. The technique spreads throughout the network rapidly by word of mouth or by Internet resources like e-mail, blogs or other services. Like a virus, it replicates and spreads quickly. The cost of such a campaign is relatively low compared to the high rate of exposure to the target audience.
Virtual Reality:
Computer generated artificial environment. Virtual market research is the latest advanced survey technology providing the respondent with sensory stimuli about the product or service being researched.
Voice Pitch Analysis:
A test examining the human voice frequency reaction to emotion or stimulation.
A survey integrity safeguard where the respondent is contacted to confirm their survey responses.
Validity:
Validity questions whether the research measured what it was actually intended to measure.
Variability:
The difference among scores. The variability of scores in a sample is known as the standard deviation.
Variable:
A quantity with an assigned value that may change during research.
Variance:
Variance measures the dispersion of a variable about its mean. The formula for calculating variance is the sum of the difference between the observed value and the mean value divided by the sample size.
Verbatim:
Transcribing or recording the provided responses of the respondent in their exact words.
Verified Data:
This method ensures data entry accuracy by entering the data multiple times.
Verifying 100%:
This is the process of dual data entry and comparing both data sets for anomalies.
Video Focus Groups:
The ability to conduct real time focus groups with participants situated at different physical locations using video technology.
Viewing Room:
A room where researchers observe a focus group through a one way mirror.
Viral Marketing:
The effective way or advertising or producing brand exposure through social networks. The technique spreads throughout the network rapidly by word of mouth or by Internet resources like e-mail, blogs or other services. Like a virus, it replicates and spreads quickly. The cost of such a campaign is relatively low compared to the high rate of exposure to the target audience.
Virtual Reality:
Computer generated artificial environment. Virtual market research is the latest advanced survey technology providing the respondent with sensory stimuli about the product or service being researched.
Voice Pitch Analysis:
A test examining the human voice frequency reaction to emotion or stimulation.
